Broken conversion tracking, caught before the ad budget pays for it.
TrackCanary is Adriera's monitoring brand for agencies. It checks the forms, WhatsApp buttons, calls, pixels, and tags a paid campaign depends on — the way a browser sees them, from public pages — and flags what appears to have broken before the spend and the reporting drift apart.
Paid traffic keeps spending even when the tracking underneath it quietly stops working.
Conversion tracking rarely fails with an error. A theme update, a new script, or a change in consent timing can drop a pixel, break a form, or move a lead button while the public page still looks completely normal.
By the time the numbers look wrong in a report, a campaign has often been spending against blind tracking for days. TrackCanary exists to shorten that gap.
It checks a site the way a browser sees it — from public pages, with no login and no tag to install — and returns a plain reading of which visible conversion signals appear present, missing, or worth a closer look.
For Adriera, TrackCanary is the software brand. For agencies, trackcanary.com is the live product.
The visible conversion signals a campaign quietly depends on.
Website forms
Forms, submit paths, and visible lead-capture routes that may have changed or stopped appearing where paid traffic lands.
Form checker →WhatsApp clicks
Lead buttons that quietly disappear or start pointing somewhere unexpected on the pages that matter most.
WhatsApp checker →Call actions
Tap-to-call links and phone actions that mobile traffic relies on, checked as a visitor would encounter them.
How checks run →Meta Pixel & Google Ads
Visible paid-media signals, where a browser-side check can still detect whether they appear present on the page.
Pixel checker →GA4
Visible analytics signals that help explain whether GA4 appears to be firing at all, before you trust the report.
GA4 checker →Google Tag Manager
GTM presence signals that affect the tags, pixels, and conversion events sitting downstream of the container.
GTM checker →Broken tracking never announces itself. That is the whole problem.
Something changes on the page
A theme update, a new script, or a consent change shifts templates or timing. The public page still looks normal, so nobody goes looking.
A signal quietly disappears
A pixel stops firing, a tag drops, or a lead button moves — while the campaign keeps spending against tracking that is no longer complete.
The question arrives too late
It usually surfaces days later as "why did conversions drop?", long after the budget has already paid for the blind reporting.
Most tracking checks happen once, by hand, after something already looks wrong.
Built for the people held responsible when the numbers move.
Performance & paid-media agencies
Keep an eye on conversion tracking across client sites before more budget is spent against broken signals.
In-house marketing teams
Watch the forms, pixels, and tags that feed reporting, without waiting for a quarterly audit to notice.
Developers and site owners
Get a plain-English handoff of what appears broken, so a fix can be scoped and shipped quickly.
Freelancers and consultants
Hand a client a clean, shareable report instead of a screenshot and a hunch about the tracking.
Free checks run on TrackCanary. Brand-level enquiries go to Adriera.
To run a check, see a sample report, or set up agency monitoring, go to trackcanary.com. Email Adriera DOO only for company-level enquiries — partnerships, suppliers, or anything that needs the brand owner directly.